CONTINUING ON CHAPTER 3: BRANDING



Keep building your credibility. Be true to not only who you are today, but who you are committed to being down the road. Your personal brand must be authentic in order to truly resonate with others. 

Consistency is crucial. Once you have your message, engage with your audience while monitoring their engagement and use the results to guide your strategy. Having a large and engaged following  comes with two main benefits: it grows your brand awareness and builds your credibility as an expert in your field.

Be transparent: share what you do, what you think. Knowing who you are includes identifying your strengths and weaknesses, and being familiar with your character flaws and special skills. Once you know yourself and what you stand for, you will be able to effectively communicate. 

You must become memorable to people.